Compelling Campaigns
Successful marketing is all about creating campaigns that connect with people. My approach combines thoughtful strategy with creative ideas, helping to increase engagement and deliver clear results. Below are some campaigns that have grown brand awareness and boosted revenue.
Products and Services Marketing
A community business bank sought to boost its small business lending program. Developed comprehensive marketing and sales materials for prospects and referral partners to enhance the bank’s credibility. The campaign included targeted ads and active participation in small business events. Within a year, the bank emerged as a top SBA lender in the region.
Digital Marketing
Developed a comprehensive online presence for a leading Intuit QuickBase developer—one of only 30 in the U.S.—which included videos, blogs, an online newsletter, emails, and consistent client communications. This multifaceted approach enhanced the company’s visibility and credibility, resulting in a 50% increase in new client acquisitions over two years.
Social Media Campaign
Developed a dynamic social media campaign featuring video and image ads, along with supporting posts, to target accounting professionals for a "hands-on" accounting automation webinar. The campaign was complemented by a series of targeted email outreach. Exceeded registration goals for the webinar, attracting new prospects and securing several new clients.
Integrated Marketing Campaigns
Executed integrated marketing campaigns for a wholesale residential lending firm as part of its expansion into 23 states. These campaigns significantly boosted brand and industry awareness, positioning the firm as a key player. As a result, within two years, the wholesale lending group achieved a top 20 ranking in each of these markets.
Lead Generation
Developed new positioning and value propositions for a leading temporary staffing agency. Implemented campaigns, including advertising, thought leadership events, social media initiatives, promotions, and sponsorships, aimed to drive new business. Within 18 months, the increased demand led the company to hire 30% more salespeople to support growth.
Sales Support
Developed an inspirational brand for a residential real estate company's 38-unit brownstone community, blending the legacy of a historical couple with modern messaging and imagery. Buyers were captivated by the story of George and June Camp and felt connected to the community's history. The developer sold the units faster than expected, launching Phase II ahead of schedule.
Content Marketing
Created the "Quit the Quiet Hire" white paper in partnership with BlackLine, a finance automation provider. Distributed through a joint webinar and promoted via email, newsletters, blogs, and social media, the campaign garnered hundreds of event registrations and numerous downloads of the white paper.
Event Marketing
Organized a series of exclusive events for the bank’s high-value clients and shareholders, designed to strengthen existing relationships and foster new connections. Delivered memorable experiences that consistently drew high attendance and reinforced the bank’s reputation for exceptional client engagement.