About
My name is Madeline Belfoure. I'm a seasoned marketer with a passion for helping businesses grow by building meaningful connections with customers and employees. Known for my energy and enthusiasm, I pride myself on cultivating positive and productive client relationships.
I ask the right questions, diving deep to understand what truly matters to business owners and leaders. By uncovering these insights, I help create brands that stand out and tell a compelling story about what makes your company unique. My creative campaigns are designed to deliver results that matter to you.
Let me bring this expertise to your business and help you achieve your goals.
BRAND DEVELOPMENT
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Branding – Developing and maintaining the brand’s tone, visual identity, positioning, and messaging.
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Employee engagement – Gaining buy-in from the employees for the new brand direction.
MARKETING CAMPAIGNS
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Advertising – Utilizing traditional paid media outlets to build a brand and reach mass audiences.
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Digital Campaigns - Employing digital marketing tactics to build a brand and reach specific targets (see below).
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Content Marketing – Creating valuable content (blogs, videos, infographics) for marketing campaigns.
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Email Marketing – Sending targeted email campaigns to build relationships or promote sales.
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Contests & Giveaways – Engaging audiences through promotional campaigns.
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Loyalty Programs – Offering rewards for repeat business to build customer loyalty.
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Referral Marketing – Encouraging existing customers to refer new customers.
DIGITAL MARKETING
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Website Development - Developing or updating websites to communicate the brand and increase engagement.
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SEO (Search Engine Optimization) – Improving website rankings on search engines.
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SEM (Search Engine Marketing) – Using paid search ads to drive traffic from search engines.
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Social Media Engagement – Creating organic interactions through posts on platforms like LinkedIn, Facebook, and Instagram.
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Social Media Advertising – Placing paid ads on the platforms.
SALES SUPPORT
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Lead Generation – Collecting contact information of potential customers through campaigns, events, online, and websites.
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Sales Promotions – Offering limited-time offers or discounts to drive sales.
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Cold Calling/Outreach – Providing sales materials and support for contacting prospects directly.
EVENT MARKETING
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Event Management - Hosting events to network and generate leads.
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Sponsorships – Partnering with events or organizations to promote a business.
PARTNERSHIP MARKETING
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Co-branding – Joining with another business to create mutually beneficial promotions.
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Cross-Promotions – Partnering with complementary businesses for joint marketing campaigns.
BUSINESS TYPES
Start-ups
Small local businesses
Mid-sized companies
Corporations
Non-profits
INDUSTRIES
Residential Services
Retail
General Wellness
Community Banking
Mortgage Lending
Residential Real Estate
Real Estate Development
Investments
Management Consulting
Staffing
Technology
Manufacturing
Receiving/Installation
Non-profit Development
Susan G. Komen Organization, Race for the Cure, Company Sponsor – Led employee fundraising efforts and raised $1 million over three years. Recognized at the national level as a key corporate contributor.
Men Stopping Violence, Board of Directors, Development Chair – Re-energized and re-directed efforts for annual fundraising dinner. Increased monies raised 185% over three years.
Junior Achievement, Volunteer Force, Associate Board Member – Led effort to recruit rising young professionals to fill future board seats. Recognized by the Board as an innovative succession program.